/* Medyaca — ortak site stili (menü, footer, iç sayfalar) */
:root{--ind:#6366f1;--vio:#a855f7;--pink:#f472b6;--bg:#0d0a1f}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{background:var(--bg);color:#f3f1fb;font-family:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;-webkit-font-smoothing:antialiased;line-height:1.65}
a{color:inherit;text-decoration:none}
img{display:block;max-width:100%}

/* ===== ÜST MENÜ ===== */
.nav{position:fixed;top:0;left:0;right:0;z-index:1000;display:flex;align-items:center;justify-content:space-between;
  padding:16px clamp(18px,4vw,48px);background:rgba(13,10,31,.55);backdrop-filter:blur(14px);border-bottom:1px solid rgba(168,139,250,.14)}
.nav .logo{display:flex;align-items:center;gap:10px;font-weight:600;font-size:22px;letter-spacing:-1px}
.nav .logo svg{width:30px;height:auto}
.nav .links{display:flex;align-items:center;gap:26px}
.nav .links a{font-size:15px;color:#d6cdf5;transition:color .2s}
.nav .links a:hover{color:#fff}
.nav .cta{padding:10px 20px;border-radius:10px;font-size:14px;font-weight:500;color:#fff;background:linear-gradient(90deg,var(--ind),var(--vio));white-space:nowrap}
.nav .burger{display:none;background:none;border:0;color:#fff;font-size:24px;cursor:pointer}
@media(max-width:880px){
  .nav .links{position:fixed;inset:60px 0 auto 0;flex-direction:column;gap:0;background:rgba(13,10,31,.97);backdrop-filter:blur(16px);padding:10px 0;transform:translateY(-130%);transition:transform .3s;border-bottom:1px solid rgba(168,139,250,.2)}
  .nav .links.open{transform:translateY(0)}
  .nav .links a{padding:14px 28px;width:100%;font-size:16px}
  .nav .links .cta{margin:10px 28px;text-align:center}
  .nav .burger{display:block}
}

/* ===== İÇ SAYFA DÜZENİ ===== */
.page{max-width:1080px;margin:0 auto;padding:120px clamp(20px,5vw,40px) 80px}
.page-hero{text-align:center;padding:140px 20px 60px;background:radial-gradient(circle at 50% 0%,rgba(124,58,237,.22),transparent 60%)}
.page-hero .k{font-size:13px;letter-spacing:4px;color:var(--vio);text-transform:uppercase}
.page-hero h1{font-size:clamp(34px,6vw,64px);font-weight:600;letter-spacing:-2px;margin:10px 0 14px;line-height:1.05}
.page-hero p{max-width:640px;margin:0 auto;color:#c4b5fd;font-size:18px}
.section{margin:56px 0}
.section h2{font-size:clamp(24px,3.4vw,36px);font-weight:600;letter-spacing:-1px;margin-bottom:20px}
.lead{font-size:18px;color:#cdc4f0;max-width:760px}
.grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:18px;margin-top:24px}
.card{background:rgba(255,255,255,.03);border:1px solid rgba(168,139,250,.16);border-radius:16px;padding:24px}
.card h3{font-size:19px;font-weight:600;margin-bottom:8px}
.card p{color:#bcb3e0;font-size:15px}
.checklist{list-style:none;display:grid;gap:12px;margin-top:18px}
.checklist li{display:flex;gap:12px;align-items:flex-start;font-size:16px;color:#ddd6f5}
.checklist li::before{content:"";flex:0 0 22px;height:22px;margin-top:1px;border-radius:6px;background:linear-gradient(135deg,var(--ind),var(--pink))}
.steps{counter-reset:s;display:grid;gap:14px;margin-top:18px}
.step{display:flex;gap:16px;align-items:flex-start}
.step .n{flex:0 0 38px;height:38px;border-radius:10px;display:flex;align-items:center;justify-content:center;font-weight:600;background:rgba(124,58,237,.18);color:#c4b5fd}
.hero-img{width:100%;border-radius:18px;border:1px solid rgba(168,139,250,.2);margin:8px 0 8px}

/* CTA bandı */
.cta-band{margin:70px auto;max-width:1080px;text-align:center;background:linear-gradient(135deg,rgba(99,102,241,.16),rgba(244,114,182,.12));border:1px solid rgba(168,139,250,.22);border-radius:24px;padding:48px 24px}
.cta-band h2{font-size:clamp(24px,4vw,40px);font-weight:600;letter-spacing:-1px}
.cta-band p{color:#c4b5fd;margin:10px auto 22px;max-width:520px}
.btn{display:inline-block;padding:15px 32px;border-radius:12px;font-weight:500;font-size:16px}
.btn-primary{color:#fff;background:linear-gradient(90deg,var(--ind),var(--vio))}
.btn-ghost{color:#c4b5fd;border:1px solid rgba(167,139,250,.5)}

/* ===== FOOTER ===== */
.footer{border-top:1px solid rgba(168,139,250,.14);background:rgba(8,6,20,.6);margin-top:40px}
.footer .in{max-width:1080px;margin:0 auto;padding:48px clamp(20px,5vw,40px);display:grid;grid-template-columns:1.4fr 1fr 1fr 1.1fr;gap:30px}
.footer h4{font-size:14px;letter-spacing:2px;color:#9a8fd6;text-transform:uppercase;margin-bottom:14px}
.footer a{display:block;color:#c4b5fd;font-size:15px;padding:5px 0}
.footer a:hover{color:#fff}
.footer .brand-name{font-size:24px;font-weight:600;letter-spacing:-1px;color:#fff}
.footer .slogan{color:#9a8fd6;font-size:14px;margin-top:8px}
.footer .bottom{border-top:1px solid rgba(168,139,250,.1);text-align:center;padding:18px;color:#6b6493;font-size:13px}
@media(max-width:720px){.footer .in{grid-template-columns:1fr 1fr}}

/* blog liste */
.posts{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:22px;margin-top:30px}
.post{background:rgba(255,255,255,.03);border:1px solid rgba(168,139,250,.16);border-radius:16px;overflow:hidden;transition:border-color .2s,transform .2s}
.post:hover{border-color:rgba(168,139,250,.4);transform:translateY(-3px)}
.post .body{padding:20px}
.post .tag{font-size:12px;letter-spacing:2px;color:var(--vio);text-transform:uppercase}
.post h3{font-size:19px;font-weight:600;margin:8px 0}
.post p{color:#bcb3e0;font-size:14px}
.article{max-width:760px}
.article p{margin:16px 0;color:#ddd6f5;font-size:17px}
.article h2{margin-top:36px}

/* ===== Hizmet detay — kreatif ===== */
.svc-hero{position:relative;overflow:hidden;padding:130px clamp(20px,5vw,48px) 50px;
  background:radial-gradient(120% 80% at 80% 0%,rgba(124,58,237,.28),transparent 55%),radial-gradient(80% 60% at 10% 20%,rgba(244,114,182,.14),transparent 60%)}
.svc-hero .in{max-width:1080px;margin:0 auto;display:grid;grid-template-columns:1.1fr .9fr;gap:40px;align-items:center}
.svc-hero .badge{display:inline-block;font-size:12px;letter-spacing:3px;text-transform:uppercase;color:#c4b5fd;border:1px solid rgba(168,139,250,.4);padding:6px 14px;border-radius:999px}
.svc-hero h1{font-size:clamp(36px,6vw,68px);font-weight:600;letter-spacing:-2px;line-height:1.02;margin:16px 0 14px}
.svc-hero p{font-size:18px;color:#cdc4f0;max-width:520px}
.svc-hero .acts{display:flex;gap:12px;margin-top:26px;flex-wrap:wrap}
.svc-art{position:relative;border-radius:20px;overflow:hidden;border:1px solid rgba(168,139,250,.3);
  box-shadow:0 40px 90px rgba(0,0,0,.6),0 0 60px rgba(168,85,247,.25);aspect-ratio:3/4}
.svc-art img{width:100%;height:100%;object-fit:cover}
@media(max-width:820px){.svc-hero .in{grid-template-columns:1fr}.svc-art{max-width:360px;margin:6px auto 0}}

.feat-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(230px,1fr));gap:16px;margin-top:24px}
.feat{background:rgba(255,255,255,.03);border:1px solid rgba(168,139,250,.16);border-radius:16px;padding:22px;position:relative}
.feat .fn{font-size:13px;font-weight:600;color:#a78bfa;letter-spacing:1px}
.feat p{margin-top:8px;color:#ddd6f5;font-size:15.5px;line-height:1.5}

.timeline{position:relative;margin-top:26px;padding-left:30px}
.timeline::before{content:"";position:absolute;left:9px;top:6px;bottom:6px;width:2px;background:linear-gradient(var(--ind),var(--pink))}
.tl{position:relative;margin-bottom:22px}
.tl::before{content:"";position:absolute;left:-26px;top:4px;width:14px;height:14px;border-radius:50%;background:linear-gradient(135deg,var(--ind),var(--pink));box-shadow:0 0 0 4px rgba(124,58,237,.18)}
.tl h4{font-size:17px;font-weight:600}
.tl p{color:#bcb3e0;font-size:15px;margin-top:4px}

.svc-nav{display:flex;justify-content:space-between;gap:14px;margin-top:40px;flex-wrap:wrap}
.svc-nav a{flex:1;min-width:220px;background:rgba(255,255,255,.03);border:1px solid rgba(168,139,250,.16);border-radius:14px;padding:18px 20px}
.svc-nav a:hover{border-color:rgba(168,139,250,.4)}
.svc-nav .lbl{font-size:12px;color:#9a8fd6;letter-spacing:2px;text-transform:uppercase}
.svc-nav .nm{font-size:18px;font-weight:600;margin-top:4px}